A billion-dollar business hidden in the county: revealing the war in the ultra-light clay industry chain

Among the numerous small commodity markets in China, Yiwu market stands out with its unique commercial charm and huge market size. Among them, the ultra-light clay segment has emerged in recent years and has become a hidden billion-dollar business in the county. Today, we will reveal the history of the rise of this popular clay and explore in depth the commercial value and premium space of educational institutions in the procurement process.

1

. The rise of super light clay

As a new handmade material, ultra-light clay is loved by consumers, especially children and handmade enthusiasts, for its lightness, easy shaping and rich colors. The rise of this product in the Yiwu market is not accidental. From the initial small workshop production to the formation of a complete industrial chain today, the success of ultra-light clay is inseparable from the continuous growth of market demand and the continuous improvement of the industrial chain.

1.1 Surge in market demand

As people's living standards improve, the demand for children's education and entertainment is also growing. As a handmade material that combines education with entertainment, super light clay is naturally favored by parents and children. In addition, the popular trend of handmade DIY has also driven the market demand for super light clay.

1.2 The industrial chain is becoming more and more complete

With the increase in market demand, Yiwu's ultra-light clay industry chain has become increasingly complete. From raw material procurement, production and processing, packaging design to sales channels, every link has been finely managed and optimized. This has also laid a solid foundation for the ultra-light clay to become a hit.

2. Analysis of the purchasing premium space of educational institutions

In the education and training industry, ultra-light clay, as an important teaching auxiliary material, has broad market prospects. However, education and training institutions often face the problem of premium in the procurement process. Below we will analyze the existence of premium space and its reasons from several aspects.

2.1 Brand Premium

Well-known brands of ultra-light clay often gain higher market recognition and consumer trust, so their prices are relatively high. When purchasing, educational institutions usually choose products from well-known brands in order to ensure teaching quality and student satisfaction, thus bearing a certain brand premium.

2.2 Channel Premium

Since there are many manufacturers of ultra-light clay and their sales channels are also different, when purchasing, educational institutions often need to pay additional channel fees if they purchase through middlemen or agents, which increases procurement costs.

2.3 Customized Demand Premium

In order to meet specific teaching needs, educational institutions may need customized ultra-light clay products. Such customized needs usually require additional design and production costs, which leads to an increase in purchase prices.

3. Conclusion

As a popular product in Yiwu's small commodity market, the history of the development of ultra-light clay not only witnessed the surge in market demand and the improvement of the industrial chain, but also revealed the problem of premium space faced by educational institutions in the procurement process. For educational institutions, how to reduce procurement costs and improve procurement efficiency while ensuring teaching quality is a question worth pondering. In the future, with the intensification of market competition and the diversification of consumer demand, the ultra-light clay industry chain will face more challenges and opportunities.